Marketing Glossary

The Ultimate Digital Marketing Glossary

A Collection of Common Terminology Used by Marketers

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  • The 4 Ps of marketing refers to Product, Price, Place and Promotion, which are key aspects of business and marketing to consider when planning your marketing strategy.

    • Product refers to the actual product or service you are selling.

    • Price considerations involve perceived value your client receives, your costs and being competitive in the market.

    • Place refers to where and how potential customers can buy your product or service. It can be a physical location or online or another medium. The key in marketing is making it as easy as possible for clients to find you and make a purchase.

    • Promotion is how you get the word out to your target market about your product or service. How are people made aware of what you are offering? This can involve advertising, referrals, video ads, SEO and many other forms of promotion.

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